DIGITAL CONTENT
DELIVERY + ARTIST CONTROL + SOCIAL RELEVANCE = SOUND
REVOLUTION – A NEW WAY OF DOING BUSINESS
An
innovative, visionary business model, established
online expertise, and a fully automated proprietary
technology platform enables Sound Revolution, through
CharityTunes.com,
to sell digital downloads of their current ~ 1.6 million
(and
continually expanding) song
library while allowing music purchasers to donate
10% of each song price to a charitable cause of their
choice.
Consumers are increasingly turning
to the web for digital content. It’s an exploding
field forecast to eclipse all other formats to become
the main, and eventually only form of distribution.
For the multi-billion dollar music industry, the potential
is staggering.
At the same time public support for
social causes, both systemic and event-driven, like
the fight against AIDS in Africa or Global poverty
reduction, and the recent outpouring of relief aid
for the Tsunami in Asia and the Hurricane Katrina
disaster in New Orleans, are clear markers that consumers
will use their dollars to make a difference.
No other music download sites actively
raise money for important causes. The people who care
about these causes are the same community who are
willing to pay for legal music downloads. Sound Revolution
is unique in tapping into this emerging reality of
customers targeting discretionary spending to businesses
that care about more than the bottom line.
Click here
for CharityTunes.com revenue streams
CREATING
NEW, INNOVATIVE AND EFFECTIVE WAYS FOR ARTISTS
AND THEIR FANS TO CONNECT
The Digital Revolution has made a
profound impact on almost every business sector –
none more so than in popular music. The landscape
is rapidly evolving, from how artists are signed and
marketed, to how the labels that sign them function.
By capitalizing on digital technology,
both emerging and established musicians can now create
work relatively inexpensively, outside of commercial
studios, while also exploring creative freedom through
self-distribution.
As artists rethink their creative
methodology, CD distribution channels, and their relationship
with their fan base, music companies are grappling
with piracy issues, splintering markets, audience
retention and the challenges of promoting to fans
who rely more on word-of-mouth than multi-layered
advertising campaigns. Sound Revolution is helping
artists and labels manage the evolution through various
innovations such as FanPro.
